When a public problem presents itself, people come together to solve it.
The structure of the collaboration – if it has durability – is called an organization.
But an organization is just a tactic.
It is the best available structural solution to a collective action problem in a given context.
But contexts change.
Changes in context turn efficiencies into inefficiencies and impossibilities into realities.
What once was effective and profitable is now ineffective and unprofitable.
Newspapers and governments are two examples of organizations that were once thebest available structural solution.
They are now ineffective and unprofitable.
Each organization – each media company, each national government -
is only a tactic to solve a collective action problem.
If the collective action problem remains -
a need for information discovering, analysis, and dissemination
a need for public rule-making and service-provision
- then the organization must be reformed
or a new organizational types must be created.
What organizations will we create to respond to these age-old problems in the new digital context?
What will our tactical innovations be?