Readers of this blog know that I like to write about hybridity, which I define as the mix of online and offline action in the context of digital activism. In reality, there are at least three kinds of hybridity that describe the intersection of digital and analog culture: spatial hybridity, organizational hybridity, and systemic hybridity.
The type of hybridity I refer to most often on this blog is spatial hybridity, the switches from digital space to physical space and back again. For example, the Million Hoodie March last year was spatially hybrid because Facebook was used to mobilize an offline march.
This type of hybridity is extremely common in digital activism and may, in fact, be universal, since the people who engage in digital activism always exist in physical space, even when they are typing away at their computers. Also, institutions of power, such as governments, still exist in physical space, so digital action must jump the bits-to-atoms barrier if they are to have impact.
The second kind of hybridity is organizational hybridity, and has to with the behavior of organizations. The analysis of organizational hybridity is most associated with Andrew Chadwick of the University of London, and relates to the convergence of repertoires of contention (tactics) within single organizations.
In a 2005 paper, Chadwick wrote that political “parties, interest groups and new social movements’ organizational features and policy impacts may be converging” and that the Internet makes it particularly easy for organizations like Moveon.org to mix their tactics. “How do we make sense of MoveOn?,” writes Chadwick in the article. “Is it an interest group, a new social movement, or simply the progressive wing of the Democratic Party?” He answers his own question: “In combining the mobilization strategies typically associated with parties, interest groups and new social movements, MoveOn is a hybrid political organization.”
Chadwick’s forthcoming book, Hybrid Media System: Politics and Power, looks at hybridity between people and organizations that use new media and old media. Instead of individual organizations, he is looking at systems of organizations. The Amazon blurb about his book notes that “the new media system is increasingly defined by organizations, groups, and individuals who are best able to blend old and new within… a hybrid system.”
Hybridity and Boston Bombing Investigation
All three types of hybridity have been on display in the investigation into the Boston bombing. In an excellent piece with implications for systemic hybridity, Charlie Beckett of the London School of Economics writes that networked individuals and formal news organizations have been interacting and collaborating, though sometimes not for the best. In a stunningly irresponsible move, The New York Post ran a frontpage photo of two young men it claimed were bombing suspects (see image left). The men turned out to be totally innocent.
The photo came from the social news and entertainment site Reddit, some members of which were collaborating to identify the bombers, an example of organizational hybridity. Though usually a site for sharing and rating news stories, the members of Reddit used the site infrastructure to create an investigative group (called as “subreddit”) on the site. The transfer of the photo from a digital forum to the page of a physical newspaper is an instance of spatial hybridity.
Despite clear missteps, Beckett argues that these multiple forms of hybridity are valuable to journalism:
…this all shows that we need more good journalism not less. The folks contributing on Reddit aren’t trying to replace CNN. But both need to pay attention to each other and improve what they do. We have the right to communicate but we also have responsibilities to do it well.