Where am I?


Meta-Activism is a portal dedicated to providing strategic advice to activists and advocates around the world.

It aims to create a just and sustainable world by increasing the effectiveness of change-making individuals and organizations.

Who’s in charge?

Screen Shot 2016-04-26 at 2.03.53 PMMary Joyce has been a trainer, speaker, researcher, consultant, and participant in the field of global activism for over 10 years.

She was New Media Operations Manager for Barack Obama’s first presidential campaign in 2008, managing logistics for a 60-person team at the campaign’s Chicago headquarters.

Outside the U.S. she has spoken in Germany, Spain, Mexico, Norway, and The Philippines about activism innovation and has trained activists in Switzerland, Croatia, and Turkey to effectively use digital media.  Having lived abroad in Morocco, Ghana, India, and Chile, she speaks French, Spanish, and elementary Arabic.

Mary has also studied global activism extensively.   She is the co-founder of the Digital Activism Research Project at the University of Washington and studied public policy at the Harvard Kennedy School and nonviolent civil resistance at the Fletcher School of Law and Diplomacy‘s Summer Institute.  While at UW she wrote her master’s thesis on defining success in activism and her research was funded by the National Science Foundation and United States Institute of Peace.  For that research she lead a team that created a comparative data set of over 400 activism campaigns called the Global Digital Activism Data Set.  

She is the author of the anthology Digital Activism Decoded: The New Mechanics of Change, published in 2010, as well as numerous guides and reports on digital activism and social movements, including Blog for a Cause! The Global Voices Guide to Blog Advocacy (2007) and Watering the Grassroots:  A Strategy for Social Movement Support (2015) .

In recent years she has shifted her focus away from uniquely digital activism, having realized that underlying strategy matters far more than any particular tool or technology.  Mary currently lives in Seattle and works as a consultant in the field of social change strategy.

How can I get strategic support?


You can get strategic support for your activism project in 3 ways:

  1. Read the content on this site: FREE
  2. Ask a question at weekly video chat office hours or on the project Facebook page: FREE
  3. Get in-depth advice: Paid (sliding scale*)

*Although all content on this site is free, Mary does charge for advising, training, and speaking services through her consulting practice, MaryJoyce.com.  These services are charged on a sliding scale according to the following formula:

  • Organizations: Mary’s daily rate = 1% of the executive director’s annual salary (ex: $80,000 salary = $800 daily rate = $100 hourly rate)
  • Individuals: Mary’s daily rate = .5% of the individual’s annual salary (ex: $20,000 salary = $200 daily rate = $25 hourly rate)
  • Pro Bono: If all individuals working in an organization are volunteers and if individuals have no source of income, Mary’s rate is $0.

Any questions?  Contact Mary and say “hi” 🙂


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