Digital Activism Research Methods: Using API’s for Social Media Research

I am currently at the International Communication Association (ICA) annual conference in Seattle.  I’ll be posting what I learn.

Facebook Graph API:

Anne Oeldorf-Hirsch,  U of Connecticut, USA

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  1. Create an app (use computer science expertise)
  2. Study participants visit study site and are linked to Facebook after disclosure message and consent about data collection
  3. On Facebook, participants grant permission for study app to access whatever information the researcher wants (example: friend lists, posts, post comments)
  4. You then get a dataset organized by users ID number
  5. You can then use that data as you wish, for example, to populate a survey where the user will explain or describe their Facebook activity.

NameGenWeb + Programming in Comm Research:

Nicole Ellison, Michigan State U, USA

Using  the NameGenWeb app to collect Facebook network data

  • NameGenWeb (image above) is a Facebook app that collects information about a user’s network
  • The app is slow in gathering this information, causing some people to quit the app prematurely
  • Like any other app, the user must give the app permission to access their account data on the Facebook platform

Thoughts on programming and communication research

  • The benefit is that you don’t need to rely on self-report – you have the user data
  • The problem is that it is a skill set many comm researchers don’t have
  • Comm grad students should learn programming
  • Relying on computer science students creates black box problem, they are unlikely to have substantive expertise in the research question
  • You are now at the mercy of the social media company (lack of control over data collection, plug can be pulled completely)

Getting data from Twitter

Deen Goodwin Freelon, American U, USA

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  • Data scraping: automating collection of digital data
  • Pro’s: powerful for speed and convenience, free, start immediately, usually pretty easy, good for class projects
  • Con’s: APIs limit availability, can only retrieve data within limited time windows, requires very high local system reliability (ie, internet outages means data collection shits off)
  • Tools to use: NodeXL is easiest but not available for PC, Deen showed a nice table of options which I’ll link to (here) when he posts it
  • Purchasing data is the best option if you can afford it
  • Twitter data vendors: Gnip, Datasift, Sysomos (give them a time period and keywords and they give you the data)
  • Trusting bought data: If you can’t validate an analysis, don’t use it (ie, identifying language or gender)
  • Data formats: csv, xml, JSON, MySQL (you need to learn how to use them)
  • Audit your data:  They might not have included everything that fit your query parameters (time, key words)
  • Comm needs computational methods and needs a “development core” (for now, apprentice yourself)

Computation and comm research

Jeff Hancock, Cornell, USA

  • Sending grad students to comp sci departments to take classes is not the solution, they come back frustrated, but without skills useful for comm.
  • This is because comm and comp sci have different priorities
  • programming languages: Java  is useless, Python is great
  • NSF is looking for collaboration between social science and computer science

 

ICA Pre-Conference Talk on Activism

Slides for a talk I’ll be giving tomorrow at the International Communication Association Pre-Conference on Qualitative Political Communication Research.

Contention Beyond Social Movements: Activism and its Benefits from Mary Joyce

Social Media for Nonprofits Conference: What I Learned

ETA (April 30): slide presentation links and video

Thanks to a shout-out from Beth Kanter and Stephanie Rudat, I am taking a break from thesis-writing and grad student work to attend the Social Media for Nonprofits conference in Seattle.  Here’s what I learned from:

Engaging Your Audience

Create media personas for your audiences: Give members of your target audiences names (Nora, Bob) and characteristics (hobbies, shopping habits) to make it easier to write for them. For example, a woman who adopts internationally is more likely to be an evangelist for a nonprofit that provides clean water to kids abroad. This can also help you choose platforms. Should we be on Pinterest? Yeah, Nora is probably on Pinterest and we want to reach her.

Avoid institution-speak: When you are not speaking to specific types of people, you end up using bland, impersonal institution-speak, “like one building talking to another building.” It doesn’t move anyone.  People want to engage with organizations that are “people-like.”

Identify influencers: See who is frequently retweeting or sharing your content. Reach out to them personally via email with content you are trying to promote. You can even call them Ambassadors. They feel special and you get amplification help.

Social proofing for credibility:  Have people outside the organization publicly approve of your cause, for example by a comment on your page that says “I love these people!” Tweets and blog promotions by allies can also achieve this.  This is the first step after you launch your campaign/page: ask your allies to comment and promote, so those who come later are more likely to believe in what you are doing.  Campaigns that are strong in the beginning tend to have success by the end.

Acquiring Resources

No silver bullet for fundraising… still: This is still the main pitch to management for using social media.  Yet fundraising through social media is really hard.  Pitching fundraising to managers are a way to get buy-in for social media work may seem like a good idea in the beginning, but you may be promising more than you can deliver.  Don’t start using social media to try to raise money.  Ask your allies for other kinds of help and support (promotion, volunteering), and build from there.

Successful crowdfunding:  You don’t need to ask for money, you can also ask for time or other in-kind resources.  On your crowdfunding page, write in “snackable” headlines.  (Go into more detail on your organization blog.)  Set your goal as 85% of what you think you can achieve, not what you want to achieve.  A good deadline is 45-60 days. Make tiers tied to explicit benefits ($10 buys a school supply set, $45 buys a school uniform).   Have a high tier that is really silly (for $10,000 the executive director dresses up in a chicken suit).  Photos are better than nothing and videos are better than photos.  45 seconds to a minute is an ideal length for a video.

Crowdfunding stages: Know that donations will slow in the middle of the campaign, and plan specific promotions for the middle.  In the beginning sell the vision.  In the end sell the finish line (we are almost there!).  Follow up by showing donors what they’ve achieved.  Then they become evangelists because they are part of your narrative. Use social proofing to establish credibility.

Use Linkedin: For donors and skilled volunteers.  Few NGOs use it, but they should.

Writing Tips

Email content: Social media increases expectations for small amounts of content.  People have tons of email to read in a day.  Write short messages.  Email newsletters have way too much content.  People are more and more likely to read it on a mobile device.  (This also is a reason to write shorter messages.)

Email subject lines: Write an engaging subject line.  You have two seconds with your subject line to convince a busy person to open your email.  Open rates are only one metric.  Better to ask what they did after they opened (ie, did they follow a link in the email, take an action).  Send any email to yourself before sending it to your list to catch errors.

Be human: Write to educate your media personas.  Write about what your organization is, who the staff members are – “share the people.”  Tell their favorite foods and movies.  Drive the “human-ness.”  Write about what you have access to and they don’t.  Always add a picture to your text.   A photo album (on Facebook) is even better.  (After an event, supporters will look for photos of themselves that the organization posts.)

Curate: You don’t need to create, you can curate.  Share information you receive from others (make sure to give credit.)   Repurpose and reuse content between platforms.  Use the same content “kernel” and write it up for Facebook, Twitter, the organization’s blog….

Schedule recurring topics: Have themes for every day of the week.  On Monday it’s a healthy recipe, Tuesday is a blog post by the director’s dog, Wednesday is a staff explanation of a policy issue.  This allows you to engage with different media personas in a systematic way and to be able to plan content so staff know what to expect.

Be guided by principles: Follow principles like those of the Red Cross, whose writers must create content that is accurate, relevant, considerate, transparent (if you screw up), human, and compassionate.  Know why are you are telling a story.  If you don’t know why, you probably shouldn’t do it.  Identifying why will help you write the story better.

How often to post:  3-5 times a week on social media is the lower limit.  To really grow you need daily activity.  If you use automated tools, use slightly different language on different platforms.  For email, no more than monthly contact.  It’s okay to send less.  Sending more is not okay (people don’t like to feel bombarded).

When to post: Test different times and see what time of the day and week get more opens or comments.  Posting Tuesday to Thursday is best.  Monday is a stressful time.  On Friday people are already thinking of the weekend, and don’t want to engage in new work.  Also auto-post on weekends.

Organizational Strategy

Remember to plan:  Start from the end date (for example, the date of an event) and then plan backwards to the first action (for example, sending the first invite).  Plan what content you will produce at what time for what audience.  Create a spreadsheet where each column is a week and each row is a type of content.   Then the entire staff knows what work they will need to do and you won’t have a burst of activity at the launch and panic at the end.  You can build support or participation throughout the period of the campaign.

Use Google tools to coordinate staff: Using a Google spreadsheet means all staff will be able to see it.  Google calendars can be useful for scheduling content.  For example, you could create a blog post calendar that all staff can see, so everyone will know who is posting what blog post on what day on what topic.

Use case studies and data: Data are important to communication managers, but case studies convince, both externally and to a board or organizational leadership. Also, you will have case studies before you have data, so start where you can.  Simplymeasured.com has great free reports.

Employees on social media: Have employees that will be tweeting for you create a brand-specific online identity (example: @HootKemp). This allows employees to help with amplification while also dividing their personal and professional social media profiles. Also provide them training, for example, not accidentally posting to an official profile with a personal message. HooteSuite calls their training program HooteSuite University.

Org leaders on social media: Executive Directors may want to farm out their social media comments, but they can gain more attention (and inspire staff) more if they do it themselves.

General Conference Take-Aways

Adoption is slow: Not much has changed nonprofit social media adoption since before I started grad school a couple of years ago.  When a speaker says that nonprofits need to target specific audiences, not the general public, pens start writing.  Best practices have not changed that much (engagement, fundraising, content creation).

There is still institutional push-back: Communications staff are still often not getting understanding and support from management on the use of social media. Managers are still not trusting their employees to engage in social media on behalf of the organization.

Still fuzzy on measurement:  There’s some appreciation for social media metrics (follows, likes, shares), but not much toward connecting these to offline impacts, beyond fundraising goals.

Incremental gains:  Small insights are accruing (social proofing, media personas) and some organizations are using new tools (Vine, Instagram, mobile phones rather than laptops), though social media use among nonprofits is not so different than it was a few years ago.

Slide quality is soaring: Presentations at the conference (like this this and this) had top-shelf graphic design. Two included professionally-made videos.  One is below.)  Slide presentations are becoming an increasingly important means of professional communication. Complex animation is not important. Professional and high-resolution photography and a small amount of clear text are.  This is probably the greatest change I’ve seen in the past few years.

Beyond Cyber-Optimism and Pessimism

Last week I attended SXSW, a mammoth festival of music, film, and social media that takes place in Austin, Texas, each spring. At SXSW Interactive (“south-by” to those in the know) I spoke on the panel Internet Power: After Cyber-Optimism and Pessimism with Patrick Meier of Ushahidi, Richard Boly of the Department of State’s eDiplomacy office, and Chris Bronk of Rice University.  Here are some of my comments:

  • Slacktivism is an inaccurate term. Even actions that are uniquely online in which people merely share content or express an opinion can shape public opinion and identify sympathizers for future mobilization.  Also, it seems that the people who take these actions are not politically active people getting lazy, but previously politically inactive people taking their first small step toward political engagement.
  • We are seeing the beginning to a “pop-up civil society” where loosely networked groups arise out of latent connections on social networks to take meaningful coordinated action (examples: SOPA/PIPA campaign, Kony 2012 sharers)
  • The narrative of the Kony 2012 video (protagonist, antagonist, crisis, call to action) was created in a way that any cause could have been dropped into that formula and had a similar result.  The power was in the framing, not the particular cause.

We did the event in a very conversational way because of our excellent audience, including Zeynep Tufekci of UNC Chapel Hill, Andy Carvin of NPR, Jennifer Preston of The New York Times, and Dave Parry of UT Dallas.

21st-Century Civil Society

at the Open Government Partnership meeting in Chile

Here I am at the Open Government Partnership regional meeting in Santiago, Chile, getting ready to talk about how digital technology is transforming civil society.

The Open Government Partnership is a new multilateralinitiative that aims to secure concrete commitments from governments to promote transparency, empower citizens, fight corruption, and harness new technologies to strengthen governance. This particular meeting included participants from the US, Canada, Chile, Argentina, Uruguay, the Dominican Republic, and Mexico, among other countries.

My presentation, below in PDF form, focused on ways that digital technology is transforming civil society, the engine of democratic governance. It includes findings from the Global Digital Activism Data Set and observations on challenges to traditional NGOs and new networked forms of civil society organization.

Newsweek Digital Power Index – Live Video Chat today @ 1pm EST


Several weeks ago I was invited to be part of a nominating panel for the Revolutionaries section of Newsweek’sDigital Power Index. The 100-person list is mostly Silicon Valley types and the digital activist (Revolutionaries) list has precisely one woman and is composed exclusively of hackers, Wikileaks, and Middle Eastern activists – but it’s a start! (I’ll share my own list of nominees over the coming weeks on this blog).

The list goes live today and I’ll be participating in a live Google Hangout with some other panelists at 1pm EST today.

 

You can participate in the chat @https://plus.google.com/100212953676424405273/posts

 

The Internet of Compassion

The following is re-posted and translated from Agence France Presse. The original can be found at Finanzas.com.

Barcelona, June 4 (AFP). – Mary Joyce, digital activism expert and founder of the organization The Meta-Activism Project, said today at the Global Congress in Barcelona BDigital that “the era of the ‘culture of competition’ is running in favor of the ‘culture of solidarity.’ ”

In its first day, BDigital Global Congress has focused on the adaptation of social media and business to the new 2.0 tools to approach the user, and the role of citizens, both from his experience as a user to your participation as a “digital activist.” Mary Joyce, who starred in the “keynote” [slides above] in today’s BDigital has analyzed some key digital activism and the phenomenon of ” Internet solidarity. ” Here, Joyce noted that the” culture of solidarity “is emerging because” the wealth of data and digital information is changing the perception of competitiveness. When there is enough for everyone, it is easy share, and competitiveness is perceived as selfish and irrational,” she informed the event organizers.

In her talk, Joyce explained how the network has changed the way we care for our environment and support the causes that we believe are just, and how the internet is helping to form new group identities and new value systems. “Social media offers new options with which we create a new culture,” said the digital activist.

Mary activist left in 2008 the Kennedy School of Government Harvard to become New Media Operations Manager in the presidential campaign of Barack Obama. She later became a consultant on digital activism and worked for the Bill & Melinda Gates Foundation and the Berkman Center for Internet & Society at the University of Harvard. Joyce has lived in countries like Ghana, India, Chile and Morocco, has founded digital organizations (Demologue, DigiActive.org and The Meta-Activism Project) and is the editor of the book “Digital Activism Decoded.”

In addition, during this first day, the conference has had presented the work of various companies such as Fujitsu, HP, Capgemini, IBM, Praises, Anuntis, Lavinia Interactive or Caixa, which explained experiences and examples of how companies are adapting the tools to reach the 2.0 user: how smart phones and the availability of ubiquitous connectivity have led to the expansion of the applications and social networks and all types of online services.  In this sense, we have analyzed how, in all these processes, the user’s role is essential as his global experience will be crucial in the success of digital products and services. – EFE

Talk in Barcelona: The Internet of Compassion

The following is re-posted and translated from Agence France Presse. The original can be found at Finanzas.com.

Barcelona, June 4 (AFP). – Mary Joyce, digital activism expert and founder of the organization The Meta-Activism Project, said today at the Global Congress in Barcelona BDigital that “the era of the ‘culture of competition’ is running in favor of the ‘culture of solidarity.’ ”

In its first day, BDigital Global Congress has focused on the adaptation of social media and business to the new 2.0 tools to approach the user, and the role of citizens, both from his experience as a user to your participation as a “digital activist.” Mary Joyce, who starred in the “keynote” [slides above] in today’s BDigital has analyzed some key digital activism and the phenomenon of ” Internet solidarity. ” Here, Joyce noted that the” culture of solidarity “is emerging because” the wealth of data and digital information is changing the perception of competitiveness. When there is enough for everyone, it is easy share, and competitiveness is perceived as selfish and irrational,” she informed the event organizers.

In her talk, Joyce explained how the network has changed the way we care for our environment and support the causes that we believe are just, and how the internet is helping to form new group identities and new value systems. “Social media offers new options with which we create a new culture,” said the digital activist.

Mary activist left in 2008 the Kennedy School of Government Harvard to become New Media Operations Manager in the presidential campaign of Barack Obama. She later became a consultant on digital activism and worked for the Bill & Melinda Gates Foundation and the Berkman Center for Internet & Society at the University of Harvard. Joyce has lived in countries like Ghana, India, Chile and Morocco, has founded digital organizations (Demologue, DigiActive.org and The Meta-Activism Project) and is the editor of the book “Digital Activism Decoded.”

In addition, during this first day, the conference has had presented the work of various companies such as Fujitsu, HP, Capgemini, IBM, Praises, Anuntis, Lavinia Interactive or Caixa, which explained experiences and examples of how companies are adapting the tools to reach the 2.0 user: how smart phones and the availability of ubiquitous connectivity have led to the expansion of the applications and social networks and all types of online services.  In this sense, we have analyzed how, in all these processes, the user’s role is essential as his global experience will be crucial in the success of digital products and services. – EFE

Meta-Activism Project Meetup @SXSW

Meta-Activism Project Meetup @SXSW

Date: Saturday, March 10th
Time: 12:30pm – 2:00pm
Place: Iron Cactus @ 606 Trinity St., Austin TX (map)
RSVP: The event is open to all. Please sign-up here: tp://on.fb.me/MAPSXSWmeetup
Why Come: Meet and hang out with MAP community members, talk about digital activism, have lunch

SXSW: Digital Activism Panel Recommender

SXSW Interactive kicks off next Friday in Austin, Texas and, among the explosion of panels on how to bling-out your start-up with high-tech integrated social services… or whatever… there are a few panels for those interested in digital activism and social and political change. Here are some panel recommendations.

Panels where Meta-Activism Project community members will be presenting:

Internet Power: After Cyber-Optimism and Pessimism
Sunday March 11, 2012 11:00am – 12:00pm @ AT&T Conference Hotel 1900 University Avenue
Speakers Chris Bronk, Richard Boly, Patrick Meier, Mary Joyce

How to Run a Social Site and Not Get Users Killed
Sunday March 11, 2012 12:30pm – 1:30pm @ AT&T Conference Hotel
Speakers Danny O’Brien, Jillian York, Ahmed Shihab-Eldin, Kacem El Ghazzali, Sam Gregory

Everybody’s a Bloody Entrepreneur! Or Are They?
Sunday March 11, 2012 12:30pm – 1:30pm @ Hilton Austin Downtown
Speakers Kate Brodock, Jesse Draper, Nicole Glaros, Vanessa Keitges

Social Media Boundaries: Personal/Personnel Policy
Tuesday March 13, 2012 11:00am – 12:00pm @ AT&T Conference Hotel 1900 University Avenue
Speakers Amy Sample Ward, Debra Askanase, Jess Main, Vanessa Rhinesmith

Big idea panels / broad themes of digital political and social change:

How 21st Century Tools Are Disrupting Global Power
Friday March 9, 2012 2:00pm – 3:00pm @ Hilton Austin Downtown
Speakers Alec Ross

Design for Social Innovation and Public Good
Saturday March 10, 2012 12:30pm – 1:30pm @ Austin Convention Center
Speakers: Barbara Brown Wilson, Jess Zimbabwe, John Peterson, John Bielenberg, Suzi Sosa

Is Social Media a Human Right?
Saturday March 10, 2012 12:30pm – 1:30pm @ Driskill Hotel
Speakers Christian Sandvig, Ed Lee, Jason Rockwood, Michealene Risley, Nick Szuberla

Celebs & Causes: A Thin Line btwn #winning & #fail
Sunday March 11, 2012 12:30pm – 1:30pm @ Austin Convention Center
Speakers Aria Finger, Brittany Snow, Noopur Agarwal, Trevor Neilson

Crowdsourcing Government: Why Access Matters
Sunday March 11, 2012 12:30pm – 1:30pm @ AT&T Conference Hotel
Speakers Tim Kelsey, Rakesh Rajani

Public Lab: Mapping, DIY Activism & Civic Science
Sunday March 11, 2012 12:30pm – 1:30pm @ AT&T Conference Hotel
Speakers Gregory Foster, Jennifer Hudon, Mathew Lippincott, Shannon Dosemagen

Adapting New Technologies for Humanitarian Aid
Sunday March 11, 2012 3:30pm – 4:30pm @ Austin Convention Center
Speakers Ivan Gayton, Kate De Rivero, Ludovic Dupuis, Pablo Mayrgundter

How Not to Die: Using Tech in a Dictatorship
Monday March 12, 2012 9:30am – 10:30am @ Austin Convention Center
Speakers Mark Belinsky, Deanna Zandt, Brian Conley, Denna Zandt, Lhadon Tethong, Sabrina Hersi Issa

LiberationTech: How Geeks Overthrow Governments
Monday March 12, 2012 11:00am – 12:00pm @ Austin Convention Center
Speakers Justin Arenstein, Malek Khadhraoui

How specific media tools/platforms are used for political/social change:

Social Change, Social Media & Social Filmmaking
Friday March 9, 2012 2:00pm – 3:00pm @ Austin Convention Center
Speakers Meghan Warby, Rob Dyer, Dorothy Engelman, Sherien Barsoum

Real-Time Newsjacking & a Cold-Blooded Tweeter
Saturday March 10, 2012 11:00am – 12:00pm @ Sheraton Austin
Speakers Grant Hunter, Bronx Zoo Cobra, Esty Gorman, Michael Logan, Remco Marinus

Driving the Change: Public Media Goes Transmedia
Sunday March 11, 2012 11:00am – 12:00pm @ Sheraton Austin
Speakers Sue Schardt, Ellen Horne, Jad Abumrad, Kara Oehler

What Civil Society Can Learn from Social Web
Sunday March 11, 2012 3:30pm – 4:30pm @ Omni Downtown
Speakers Micki Krimmel, Ben Berkowitz, Doug Matthews, Kathryn Fink, Lenny Rachitsky, Daniel Hengeveld

Your iPhone Is Political: Mobile Democracy
Monday March 12, 2012 9:30am – 10:30am @ Hilton Austin Downtown
Speakers Katherine Maher, Josh Levy, Nilay Patel, Parul Desai

Intent & Impact: How Visualization Makes a Change
Monday March 12, 2012 3:30pm – 4:30pm @ Austin Convention Center
Speakers Robin Richards, Adam Bly, Benjamin Wiederkehr, Adam Breckler, Moritz Stefaner

“Deep dives” on specific case studies: campaigns and geographies…

SOPA/PIPA: Why the Open Internet Needs Us
Saturday March 10, 2012 11:00am – 12:00pm @ AT&T Conference Hotel
Speakers Andrew McLaughlin, Elizabeth Stark, Gary Kovacs

SOPA Media Coverage Dissected
Saturday March 10, 2012 12:30pm – 1:30pm @ AT&T Conference Hotel
Speakers Stacey Higginbotham, Brian Stelter, Jake Bialer, Kim Hart

Beyond SOPA/PIPA – Moving Forward with Engine Advocacy
Saturday March 10, 2012 5:00pm – 6:00pm @ AT&T Conference Hotel
Speakers Mike Mcgeary

Stand with Planned Parenthood: A Crisis Response
Sunday March 11, 2012 9:30am – 10:30am @ Austin Convention Center
Speakers Alexandra Hart, Amy Bryant, Gabriela Lazzaro, Nakia Hansen, Stephanie Lauf

Still Invisible? Waging Stories with Social Media
Sunday March 11, 2012 3:30pm – 4:30pm @ Omni Downtown 701 Brazos 11th Floor, Austin, TX 78701
Speakers Felipe Matos, Heather Cronk, Jackie Mahendra, Joe Sudbay, Jose Antonio Vargas

Occupying Media: 24 Hour Protest People
Sunday March 11, 2012 5:00pm – 6:00pm @ Hyatt Regency Austin
Speakers Colin Delany, Boyd Carter, Charles Wyble, Kira Annika, Priscilla Grim

Civic Media Projects in Latin America
Monday March 12, 2012 3:30pm – 4:30pm @ Austin Convention Center
Speakers Jorge Luis Sierra, Lu Ortiz, Miguel Paz, Yesica Guerra

We Are Legion: Digital (R)Evolution
Tuesday March 13, 2012 11:00am – 12:00pm @ Austin Convention Center
Speakers [anonymous, of course]

Women Drive Change: Tech in the Global South
Tuesday March 13, 2012 3:30pm – 4:30pm @ AT&T Conference Hotel
Speakers Catherine Harrington, Emily Jacobi, Jenn Sramek, Kara Andrade, Zawadi Nyong’o

Panels on digital aspects of the 2012 election in the US:

Big Data: Powering the Race for the White House
Sunday March 11, 2012 9:30am – 10:30am @ Hilton Garden Inn
Speakers Alex Lundry, Dan Siroker, Josh Hendler, Kristen Soltis, Patrick Ruffini

Election 2012: Campaigns, Coverage & the Internet
Sunday March 11, 2012 3:30pm – 4:30pm @ AT&T Conference Hotel
SpeakersClaudia Milne, Micah Sifry, Michael Scherer, Zeynep Tufekci, Teddy Goff

New Media Strategies & Insights for Election 2012
Sunday March 11, 2012 5:00pm – 6:00pm @ AT&T Conference Hotel 1900 University Avenue
Speakers Brian Athey, Danny Allen, Liz Mair, Todd Van Etten

Can Bloggers Put Hope Back into the 2012 Election?
Monday March 12, 2012 9:30am – 10:30am @ AT&T Conference Hotel
Speakers Rashad Robinson, Biko Baker, Chloe Hilliard, Erica Williams, Quentin James

Voting’s Viral: Voters, Election Officials & Social
Monday March 12, 2012 9:30am – 10:30am @ AT&T Conference Hotel
Speakers Dana Chisnell, Dean Logan, Jared Marcotte, Jeannie Layson, Lee Rainie

How Social Media Imperils Political Parties
Monday March 12, 2012 11:00am – 12:00pm @ AT&T Conference Hotel
Speakers Joe Trippi, Marci Harris, Mark McKinnon, Matt Bai, Nathan Daschle

2012: Social Media’s New Role in Politics
Tuesday March 13, 2012 12:30pm – 1:30pm @ AT&T Conference Hotel
Speakers Vishal Sankhla, Ben Parr, Khris Loux, Mark Blumenthal

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