I’m currently in Europe doing some communications consulting for a public health NGO with a regional network. They want to do a campaign to increase regional access to a particular medication, so I suggested that they coordinate an international day of action – Google Spreadsheet workplan, e-petition signatures, locally-organized offline actions, Skype coordination calls.
I suggested they aim to mobilize action in a minimum of 10 countries. “Wow, that’s so straightforward” said the staffer as I made my suggestion. “That’s totally doable.” And it is.
Change happens slowly, but in some moments I realize its cumulative effect and I have to be amazed.