Here’s a first draft of metrics for measuring the effectiveness of digital activism campaigns.  Feedback welcome.  Direct download here (PDF).
Here’s a first draft of metrics for measuring the effectiveness of digital activism campaigns.  Feedback welcome.  Direct download here (PDF).
Proudly powered by WordPress
Theme: Esquire by Matthew Buchanan.
Thank you for this chart. I think it’s useful and I plan to suggest we use it in our next evaluations.
My experience is that frequently (digital) campaigns are not properly evaluated. Unless there’s a positive outcome, people tend to avoid being involved in a negative evaluation.
More than a tool that gives (just) a score, it would be great to have something that would challenge teams into finding the reasons for the fail.
Osvaldo, I completely agree with you. Please tell me any feedback you get from trying to use the tool. This is actually part of a larger study on what causes these different outcomes. First I am developing a means to measure outcomes, then I will link them back to the contributing factors.