The following is re-posted and translated from Agence France Presse. The original can be found at Finanzas.com.

Barcelona, June 4 (AFP). – Mary Joyce, digital activism expert and founder of the organization The Meta-Activism Project, said today at the Global Congress in Barcelona BDigital that “the era of the ‘culture of competition’ is running in favor of the ‘culture of solidarity.’ ”

In its first day, BDigital Global Congress has focused on the adaptation of social media and business to the new 2.0 tools to approach the user, and the role of citizens, both from his experience as a user to your participation as a “digital activist.” Mary Joyce, who starred in the “keynote” [slides above] in today’s BDigital has analyzed some key digital activism and the phenomenon of ” Internet solidarity. ” Here, Joyce noted that the” culture of solidarity “is emerging because” the wealth of data and digital information is changing the perception of competitiveness. When there is enough for everyone, it is easy share, and competitiveness is perceived as selfish and irrational,” she informed the event organizers.

In her talk, Joyce explained how the network has changed the way we care for our environment and support the causes that we believe are just, and how the internet is helping to form new group identities and new value systems. “Social media offers new options with which we create a new culture,” said the digital activist.

Mary activist left in 2008 the Kennedy School of Government Harvard to become New Media Operations Manager in the presidential campaign of Barack Obama. She later became a consultant on digital activism and worked for the Bill & Melinda Gates Foundation and the Berkman Center for Internet & Society at the University of Harvard. Joyce has lived in countries like Ghana, India, Chile and Morocco, has founded digital organizations (Demologue, DigiActive.org and The Meta-Activism Project) and is the editor of the book “Digital Activism Decoded.”

In addition, during this first day, the conference has had presented the work of various companies such as Fujitsu, HP, Capgemini, IBM, Praises, Anuntis, Lavinia Interactive or Caixa, which explained experiences and examples of how companies are adapting the tools to reach the 2.0 user: how smart phones and the availability of ubiquitous connectivity have led to the expansion of the applications and social networks and all types of online services.  In this sense, we have analyzed how, in all these processes, the user’s role is essential as his global experience will be crucial in the success of digital products and services. – EFE