For a presentation to YMCA youth workers in North Carolina that I’ll be giving next week:

Steps are:

1. Schedule (time to do your social media work)
2. Listen (to people online who influence your target audience)
3. Connect (to those influencers and share their content)
4. Mobilize (those influencers by subsequently asking them to share your content)
5. Save the “Starter” (save you contacts so you can use them next time)