Last month (yes, I am a little late in posting these) I traveled to Tbilisi, Georgia to present two media training modules to grantees of of the Health Media and Law and Health Initiatives of the Open Society Institute.

The first session was on media outreach strategy.  Just play the media T-GAMMEE : team > goal > audience > message > media > execution > evaluation… repeat.

The second presentation was about a useful tactic in placing human rights stories in the mainstream media: “hooking” a story to the news cycle.