3 Video Advocacy Styles

One of my side projects is creating a typology of digital activism campaigns.  This presentation presents a slice of that – three types of advocacy efforts in which digital video plays a starring role.

Here are the videos mentioned in the presentation:


In-personal screening of a documentary film convinces Secretary of Defense Panetta to improve the legal process for victims of military sexual assault.

Vertical Campaign

Video by the Hungarian Civil Liberties Union shared via social media helps convince Global Fund to support harm reduction services for drug users in Russia (sub-titled in English).

Horizontal Campaign

A decentralized peer campaign, the It Gets Better Project, speaks directly to gay youth convincing them not to commit suicide.

2 thoughts on “3 Video Advocacy Styles

  1. Pingback: 3 Models for Digital Campaigning | Meta-Activism Blog

  2. Pingback: Creating a Outline of Your Media Campaign | Mary Joyce

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