Below is a short documentary film about the emergence of Yo Soy 132, the pro-democracy student movement now emerging in Mexico.
The movement was named by folksonomy. When the mainstream media challenged the legitimacy of the first spontaneous protest, calling the student participants trained thugs, 131 of the student protesters jointly posted videos challenging the mainstream media narrative. When others began to identify themselves as the 132nd participant as an act of solidarity,and that phrase became a meme, the movement gained a name, and additional momentum.
Leaderless, hybrid (online and offline), digitally savvy, self-broadcasting: this is the new face of activism.
hat-tip to Mark Dilley of the Meta-Activism Community for pointing me to the video.